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Designing with Data   Improving the User Experience with A B Testing
epub | 2.46 MB | English | 9781449334949 | Rochelle King, Elizabeth F Churchill, Caitlin Tan |  2017 | O'Reilly Media

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About Designing with Data   Improving the User Experience with A B Testing :

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. This practical guide sho you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book sho you how to make data-driven design part of your product design workflow.

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