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The Fixer Secrets for Saving Your Reputation in the Age of Viral Media by Michael S  Sitrick
epub | 747.47 KB | English |  Michael S. Sitrick

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Description: "The Wizard of Spin."-Los Angeles Times"The spin doctor's spin doctor." -Financial Times"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."-Fortune Magazine"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"-Fast CompanyWhat do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until...

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