Copywriting For Beginners Course by Lesego Rikhotso
Published 10/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 183.98 MB | Duration: 0h 36m

Copywriting Basics

What you'll learn
i. Prospectus: Copywriting-Why Become a Copywriter?
1. Introduction: What is a Copywriter?
1.1. What is the goal of Copywriting?
2. Where do we see Copywriting?
2.1. Copywriting Niches
3. How to write copy- Part 1
3.1. How to write copy- Part 2
4. Copywriting Portfolio For Beginners- Part 1
4.1. Copywriting Portfolio For Beginners- Part 2
5. Conclusions: Where to Start with Copywriting?

Requirements
No prior knowledge of copywriting needed. Anyone can take this course.

Description
Copywriting For Beginners Course Learn the following: Copywriting opportunities- Why become a Copywriter. What can you do after receiving your Copywriting certificate. What type of work can you find yourself specializing in. What industries can you work in terms of career, freelancing and business. What is a Copywriting-Understand the basics and foundation of what is copywriting through various definitions of copywriting ranging from denotative definition to expert definition and artificial intelligence definition.What is the goal of copywriting- The purpose and importance of copywriting. How does it impact business/brand/company and why is it needed.Copywriting Niches- Different platforms and spaces you can specialize in ranging from email and newsletters to landing pages to media releases, product description, website, social media and much more.How to write copy- Different writing models/formula for compiling copy, ranging from traditional copywriting models like the AIDA model to newly discovered writing models/formula like PPPP. Tips on asking discovery questions to clients.Building a portfolio as a beginner- Tips on building a copywriting portfolio as a beginner, compiling effective copywriting portfolio and much more.Where to start as a Copywriter- More on copywriting opportunities like career, freelancing and business. Tips on how to penetrate the copywriting industry.

Overview
Section 1: Introduction

Lecture 1 Prospectus: Copywriting For Beginners

Lecture 2 Introduction: What is Copywriting?

Lecture 3 What is the goal of Copywriting?

Lecture 4 Where do we see Copywriting?

Lecture 5 2.1. Copywriting Niches

Lecture 6 How to write copy- Part 1

Lecture 7 How to write copy- Part 2

Lecture 8 Copywriting Portfolio For Beginners- Part 1

Lecture 9 Copywriting Portfolio For Beginners- Part 2

Lecture 10 Conclusions: Where to start as a Copywriter?

Beginner and anyone who is interested in starting a career, freelancing and business in Copywriting or Marketing.,Anyone who needs basic understanding of the concept of Copywriting.,Curious prospectus who are seeking to start a career that does not have a lot of requirements to begin.

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