Unlocking Customer Insights: Jobs To Be Done Method
Published 11/2023
Created by Julia Lettinger,Dr. Felix Claus,Videokurs Manufaktur,Responsive Strategy Academy
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 21 Lectures ( 1h 29m ) | Size: 1.36 GB

Learn the JTBD method | Create more apealing products | Understand how customers think | Certificate

What you'll learn
Build better products and services
Drive innovative thinking and product development
Uncover your customers true motivations
Conduct revealing customer interviews

Requirements
Course is suitable for beginners
No prior knowledge necessary
No specific expertise required

Description
Have you ever wondered why customers REALLY buy products? Spoiler: It is quite often NOT because of your products' functionality.This course is designed to provide a hand-on and time-efficient overview of the Jobs To Be Done (JTBD) methodology. By the end of this course, you will be able to implement JTBD in your organization and use it in your daily job to better understand customer needs, innovate effectively, and optimize your product or service and differentiate your offerings.This Course is Perfect for you if you:Product managers, product owners, marketing & strategy managers, analysts, researchers, designersBusiness owners, entrepreneurs and innovators that want to create better products & servivesConsultants, coaches working in the field of innovationCourse Topics:Conduct customer interview and research with the JTBD methodologyAnalyse and synthesize data to unlock customer insightsDefine customer value propositions based on your insightsMethods Covered in the Course (Practical Roadmap):Development of a strategic vision, mission, and values.Conducting strategic analyses.Deriving strategic options.Decision strategies for implementation.Variations of the roadmap in practice depending on predictability and starting points.Comparison of classical vs. agile strategy methods.10+ JTBD-Related Methods Covered in the Course:Interview Process, Job Statement, Job Executor, Main & Related Jobs, Pain & Gain (Needs) Analysis, Empathy Map, Jobs To Be Done Framework, Job Prioritization, Value Proposition Canvas, Business Model Canvas, Design Thinking, Lean StartupWhat Does the Course Include?1.5 hrs of video content, mixed between theory and practical demonstrations30 minutes of practice assignments and quizzes to further train your skillsA course handout to facilitate learning and as a reference guide for your daily workPractical templates to apply in your own projectsWhat Can You Do After the Course?You will be confident with the most important terms and tools of JTBD.You will be able to develop outstanding products and services that really fulfil customers' needs.You will improve your innovative thinking and research skills.After completing the course, you can apply for a participation certificate from Responsive Strategy.Why Should You Buy the Course from Me?I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far.So, go ahead and get the course! I look forward to welcoming you in my videos.Warm regards,JuliaPS: If you are not satisfied, you can request a refund within 30 days. No questions asked!

Who this course is for
Product managers, product owners, designern, marketing managers
Customer insights analysts and researchers
Consultants & coaches working in the field of innovation
Innovators that want to create better products & servives
Entrepreneurs who want to optimize their product/service fit

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