Smart Tips: The Art Of And Science Of Content Marketing
Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 749.12 MB | Duration: 1h 46m

How to Create Compelling Content that Engages Your Audience and Builds Your Business

What you'll learn
Develop a long-term content marketing strategy and plan without headaches.
Apply emotional triggers that move people to action.
Develop a content calendar, content plan, and content assets that last a lifetime.
Apply analytics to improve your reach, response, and relationships.
Create clear business objectives, content marketing goals, and clear KPI metrics that make managers and stakeholders happy.
Discover content marketing tools and frameworks that make content development a breeze!
Requirements
There are no requirements or prerequisits for taking this course.
Description
Content marketing is a powerful marketing approach that creates timely, relevant, and valuable information to attract and retain audiences, generate customers, and build loyalty. By creating consistent content that educates, entertains, and informs, you can establish your brand and build credibility.Content marketing creates a strategic plan that builds on multiple digital marketing disciplines such as SEO, social media marketing, keyword research, and PR to increase business visibility, generate more business leads, increase customers and sales, and develop brand recognition and loyalty.But developing the content can be a chore. Most content creators cite a lack of ideas or burnout as their main obstacles to content marketing. I'll show you how to find never-ending sources of inspiration and how to develop content resource that never run dry. We will dig deeper into learning the human elements that make content persuasive. The goal is to create action; from awareness to action to trust. Great content doesn't just touch the emotions, or provides logical rational, it is also developed and presented thoughtfully in different media. The media and channel you use is just as important as the content you create. You'll walk away with the tools to create a long-term content calendar, a distribution plan, and development ideas. You'll also find helpful worksheets and assignments to practice and implement for your business!In this course, you'll learn how to:Develop a long-term content strategy, plan and calendar.Research and find the content that people want to see!Engage emotional triggers that create action.Apply the right media for the right message.Use multiple channels to promote your brand.Integrate SEO techniques that increase your visibility.Measure analytics that improve your content and marketing.
Overview
Section 1: Welcome & Introduction
Lecture 1 Introduction
Lecture 2 The Purpose of Content Marketing
Lecture 3 Defining Content Marketing
Section 2: Developing Your Content Marketing Strategy
Lecture 4 What Do People Want to Know?
Lecture 5 6 Steps to Define Your Content Marketing Strategy
Lecture 6 Find the Questions Your Audience is Asking
Lecture 7 Organizing Keywords By Intent
Lecture 8 Applying Questions and Motivations to the Decision Cycle
Section 3: Developing a Relevant Message
Lecture 9 Relating to Your Audience
Lecture 10 Connecting Needs to Emotion
Lecture 11 Applying 7 Emotional Motivators to Your Message
Lecture 12 Your Promise, Offer and Call-to-Action
Section 4: Defining Your Content Marketing Approach
Lecture 13 The Medium is the Message
Lecture 14 Defining the Intent of Your Content
Lecture 15 Planning Primary and Secondary Channels
Section 5: Combining SEO and Social Media into Content Marketing
Lecture 16 Integrating and Planning SEO and Social Content
Lecture 17 Applying Basic SEO
Lecture 18 Enhancing Social Media with SEO
Section 6: Creating a Content Plan and Calendar
Lecture 19 Finding Trends and Seasonality
Lecture 20 Applying Research Data to Strategy
Lecture 21 Creating a Content Plan
Lecture 22 Planning for Development and Distribution
Section 7: Creating Long-term Content Assets
Lecture 23 Creating a Long-term Content Plan
Lecture 24 Developing Lead Magnets from Your Content
Lecture 25 Content Repurposing and Curation
Section 8: Measurement: Sales, Leads, and Visits
Lecture 26 Defining Goals, KPIs and Metrics
Lecture 27 Measuring "Engagement"
Lecture 28 Understanding and Connecting KPI's to Action
Section 9: Conclusion
Lecture 29 Wash, Rinse and Repeat!
Business owners or marketers that need to increase inbound leads and sales.,Are you frustrated with creating content?,Are you running out of content ideas?,Do you need to create more excitement and engagement among your audience?,Do you find content marketing difficult to measure and report?,Content managers, Social Media Mangers, Social Media Directors, Marketing Managers, Marketign Directors

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