B2B Sales Growth And Crm Overview
Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.42 GB | Duration: 1h 6m

Build a healthy sales pipeline and use CRM effectively to achieve your sales targets.

What you'll learn
How to set sales growth targets
How does your sales pipeline need to be, in order to achieve growth targets?
How to manage the buyer journey towards closures
Using CRM to drive sales growth - why you need a CRM and how do you use it
Requirements
Some background in B2B business, sales or marketing would make this course more relevant for you.
Description
This course gives B2B business leaders and sales & marketing managers the clarity to engineer their business growth. It has the potential to transform your business, yet, the material is extremely simple and flows logically. The few hours you spend studying this will certainly be the best investment you ever made in your business. Start looking at sales through the lens of the buyers' needs and increase your probability of closing deals. Next, we come to the numbers - see how your sales pipeline needs to be in order to achieve your targets. How many deals do you need, and how many leads will help you get those leads. What do your prospects need at each stage of their journey? You will learn what you need to do in order to build and maintain the pipeline. You will discover how to track the value of your pipeline using a simple spreadsheet, as well as how to use a CRM for this purpose. Once you understand the main aspects of a CRM system, you can explore any CRM and use it easily. The course is not related to any specific CRM product. You will learn the features and functionalities that are available in most CRM.
Overview
Section 1: Let's Get Started
Lecture 1 Meet Suhasini and About This Course
Section 2: Understanding B2B Sales and Marketing
Lecture 2 The Nature of B2B Marketing
Lecture 3 Setting Growth Targets
Lecture 4 Understanding the Sales Funnel
Lecture 5 The Buyer Journey
Lecture 6 Brand Touchpoints
Section 3: Managing Your Sales Pipeline
Lecture 7 Creating Your Sales Pipeline
Lecture 8 How Many Deals and Leads Do You Need?
Lecture 9 How Healthy is Your Pipeline
Lecture 10 The Difference Between MQL and SQL
Lecture 11 What Do Prospects Need at Each Stage?
Lecture 12 Can We Get Lost Leads Back in the Pipeline?
Lecture 13 Are You on Track to Achieving Targets?
Section 4: CRM Overview and Benefits
Lecture 14 Why You Need a CRM
Lecture 15 What Can a CRM Do for Your Business
Lecture 16 How to Use a CRM
Lecture 17 CRM Reports and Analytics
Lecture 18 Advanced CRM Features
Lecture 19 How to Select a CRM
Lecture 20 Wrapping Up!
Founders or Sales Managers or Marketing Managers of B2B startups, small and mid-sized businesses (SMBs)

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